About us
At Glowing Up Agency, we believe that real impact starts with human connection — and for us, that connection begins at home.
We’re more than just a creative agency. We’re a mother-daughter duo brought together by a shared passion for purpose-driven communication. One brings years of experience in finance, marketing, and neuromarketing. The other, a fresh eye for visual storytelling, social media dynamics, and creative content. Together, we blend generations, perspectives, and skills to help brands shine — from the inside out.
Being a family business means we work with trust, honesty, and heart. We take time to listen, to understand your story, and to bring it to life in a way that resonates. Every project we take on reflects our values: authenticity, care, and evolution.
Because for us, glowing up isn’t just about style — it’s about meaning.
Julia Zeder
Silvia Zeder
A storyteller at heart. Currently finishing her Master’s in Journalism and Communication, she has worked with Swiss media like RTS and Le Temps, where she honed her skills in storytelling, video creation, and digital strategy. Julia brings creativity, authenticity, and a sharp eye for social media dynamics. She makes sure to create stories that people will remember.
She understands how to adapt a message to each platform without losing its soul. With a strong sense of aesthetics and narrative rhythm, she knows how to turn ideas into meaningful and engaging content.
Silvia Zeder is an economist with 15+ years of experience in banking, specializing in risk management. Aware of the need for change in the context of climate challenges — and driven by her role as a mother — she chose to shift her focus on how to build a sustainable economy. Her financial expertise led her to found GG Evolution… the Gandhi sentence: «be the evolution you want to see in the world», made her to reflect deeply on herself and to analyze thematics like consumption and psychology.
Her lifelong passion of observing, how she perceives marketing spots, what attracts her attention combined with her new neurology comprehension becomes an important key for her, to reveal caring companies with coherence and glow them up!